Growth Review
This review is about what your website brings in from Google. We went through the site, your search rankings and your reviews. The main findings: your site earns 313 visits a month and a real 4.8-star record, and almost all of it is people searching your own name for boiler and heating work. Solar has one small foothold, a single product page for one panel brand, and nothing else. Solar isn't even in your own homepage navigation, even though the page exists. It's all detailed below, with what to do about each one.
Your site ranks for 63 searches, and 313 people a month find you through them. Here's what that traffic is actually made of, and what's missing from it.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| energy upgrade | 320 | Your own name. 1st, and 82 percent of your traffic. | 1st |
| jinko solar panels | 480 | 9th, for one panel model. Your only real solar-specific ranking. | 9th |
| hive thermostat | 1.3K | 26th, from a heating product page. Shows the site can rank when a page is aimed at a real search. | 26th |
| solar panel installers ireland | 720 | Nothing ranking. | Absent |
| solar grants ireland | 480 | Nothing ranking. | Absent |
The pattern across all 63 keywords is the same. Search after search that ranks is about boilers, heat pumps or smart thermostats. Jinko is the one exception, and it's a single product model name, not a search a homeowner shopping for solar actually types. No page on the site is aimed at "solar panels dublin" or "solar grants ireland", so Google has nothing to show them.
The content exists and the design work has been paid for. What's missing is aim: a page, a review, a badge that tells a solar-specific visitor they're in the right place. Both are steady work, not a big project.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Here's the sum in its plain parts. The searches in this report, installers and grants, add up to around 1,200 people a month typing these words into Google. Right now your one solar product page brings in a handful of visits, nowhere near that size. You know your average solar job value and your close rate. That's the sum worth doing on your side.
Every month solar stays off your own main menu is a month where "solar panel installers ireland", 720 people typing it, finds every competitor who put solar in their navigation instead of leaving it as a page nobody links to.